I was given an amazing opportunity to work with the Virgin Media brand team and become the design lead for the 2015 Chelmsford’s V Festival and the exclusive VIP area, Louder Lounge. We designed the graphics for every little detail, from the Logos, Patterns, Tickets, Directional signage, DJ booth, Charging towers, Bars, Menu’s, Posters, Inflatable chairs, Fake tattoos to the large main stage. The V Festival graphic patterns were inspired by Virgin Media’s logo. Using the plectrum curves to create on trend 3D graffiti style shapes and colours from their brand style guide. The Virgin Media logo plectrum shapes also featured in many design details for the Louder Lounge circus theme VIP festival.
Client: Virgin Media – V Festival & Louder Lounge 2015
Me: Art Director, Designer & Illustrator
Team: Laura Jones – Creative lead, Artwork and production, Matt Hill – Copy, Tom Oldham – Photography